Make sure you make all your photos and content available and ask all your friends to like your new page. Then post the first messages with an occasional reference to your website. That's how we managed to reach over 10,000 people with our first message, without spending a single euro.
sell house facebook
As soon as the organic effect of your page decreases, it is wise to use sponsored messages. The advantage of this is that you can reach many people with a relatively small budget and target specific audiences.
We have split the already defined personas into campaigns, to be able to see the differences between them and also to adjust the message per message or advertisement. It is noticeable that messages with many photos provide the best results: the lowest costs per 1,000 people reached and the highest click-through rate. The target group of young people aged 20-26 who are going to buy their first home together, persona Danny and Lisa, click on an advertisement most often.
Google AdWords
We have used Google AdWords to reach everyone hospital ceo email list within a radius of more than 15 kilometers who is interested in buying a home. In this way we capture a direct need of people who would potentially want to buy our home.
In addition to search terms such as 'buy house raamsdonskveer' and 'buy house raamsdonksveer', we also deliberately set up an advertisement for search terms around 'Rubensstraat 18'. This way we could also influence visitors who were specifically looking for our house with a specific message. Think of communicating a participation in the national Open House Route, for example.
sell house google adwords
Google displaysell house google display
In order to be present as much as possible during the orientation phase of potential buyers, we have used display advertising .
With targeted display keywords, interest categories and placements it is possible to be shown on very relevant websites (funda.nl, jaap.nl and huizenzoeker.nl).