A blog is not the only way to get clients, but it can be a good way to get clients. It is not a fast track because you need the trust of your clients before you can sell.
Carlos Bravo13
I'm preparing my workshop for WeberyDay, which is taking place today in Valencia. Tomorrow at 9:00 a.m. I'll be talking about how to get clients with a blog. If you can't sleep because it's past midnight and you don't want to wait until tomorrow, I'll give you a preview of what I'll be talking about tomorrow.
Selling with the help of a blogPhoto rights by Fotolia
A blog is a good channel for customer acquisition. Few people manage to get the most out of it because they are stuck in the old conversion process to get customers.
The ancient conversion process
Let's start with the old conversion process for any type jewelry stores email list of business. In this case, it doesn't matter if it's online or offline. To get sales, the important thing was to generate traffic in some way. Let's analyze the different steps:
1. Being close to your target audience : you achieved this by setting up your business on a street where thousands of people passed by every day. The more people passed by, the better, because it increased your chances of earning more income. Your goal in the first step of the “sales funnel” was to shorten the distance between you and your customers.
2. Attracting attention : This could be achieved in different ways. As a traditional business owner, you would put up a nice decoration in your shop window. A megaphone could also be useful. The important thing was to shout and/or stand out more than the competition so that attention would be focused on you.
3. Product or service at a good price : price is still undoubtedly an important factor in positively influencing consumer decision-making. In the past, it was enough to have an acceptable product or service at an attractive price to generate revenue. Differentiation in acquisition costs was more relevant than today because it still served to retain a portion of customers.