Public speaking and sales facilitation

[muskanislam25]

Do you have good public speaking and sales facilitation skills? This combination is essential to go far beyond ensuring that the customer understands your message, but also to establish a relationship through dialogue.

The goal of this duo is to create an image of authority on the part of the seller while empowering the listener. Therefore, the speaker must create a connection so that the audience feels part of the process.

The 3 teachers
To better understand the importance of public speaking and facilitation in sales, let's use 3 types of teachers as an example:

1- No accessibility
It is very likely that you have already been a student of a teacher with a well-filled CV, with a master's degree, doctorate, PhD and several other complementary courses, but without teaching skills Malaysia telegram data without the ability to transfer the vast knowledge he has through speech.

This type of teacher is known as a person of very high ability but low accessibility.


2- No authority
There are also those who are the opposite of the first teacher, with low skill and high accessibility. In this case, the teacher knows how to communicate and express himself very well, and creates relationships with the students.

However, this type of speaker may lose their train of thought during the speech because they are more concerned with maintaining the dialogue than transmitting their knowledge.

This teacher has the image of a friend, but lacks authority.



3- The complete
The last teacher's profile is characterized by the combination of the strengths of the first two: high ability and high accessibility.

In addition to being very knowledgeable, he also knows how to convey his message and build relationships with students. He has authority and knows how to create connections during class.





Public speaking and sales facilitation
In the teachers' examples, the audience receiving the message was the students.

When we change this scenario to the sales context, the audience is the customers. So, first of all, know who will be the recipient of your message!

To understand the potential of your audience and adapt your public speaking and sales facilitation strategies to a given moment, you can base yourself on 8 questions:



1- What is the average age of the people you will communicate with?

2- Does the public have strong relationships with politics?

3- What is the level of formality of the audience?

4- Are people more idealistic or pragmatic?

5- What is the likely purpose of that audience being there?

6- What do people have in common with you?

7- How do they dress?

8- What is their level of interest and knowledge on the subject?

Subject matter experts: Aim to generate authority;

Laypeople and curious people: Generate curiosity from the beginning of your speech;

Beginners to the subject: these are people who understand little, but want to delve deeper into the topic. In this case, the ideal is to generate interactions during the moment.