What to do in each of these periods?

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Prep Phase . During this phase, which begins a few weeks before the season begins, you should focus primarily on creating seasonal content and building awareness for your seasonal products. For example, if your peak season is the holidays, July and August, you should start the prep phase as early as April or May. During this period, optimize your marketing messages and come up with new keywords.
Implementation Phase . The implementation phase takes place during the current season or event. During this period, publish your content, share it on social media, and try to gain as many new customers as possible.
Final Phase : This final phase sees a smooth transition nepal phone number data back to your long-term SEO strategy.
Mastering the correct timing of each phase requires some experience with customer behavior that is specific to each season, event, or industry. It may take a few seasons to figure out how each phase works, but you will eventually get the hang of it.

Avoid using specific time data
Since seasonal SEO is tied to specific seasons or events, it’s easy to slip into using specific timestamps. One of the biggest mistakes of this type is using the date in the URL . However, you’ll commonly see websites, especially blogs, make this mistake over and over again and have the month and year as part of the URL for each post. The problem with this approach is that it severely limits how you can use the URL in the future. If you’re publishing content related to the summer, it doesn’t really matter whether it’s this summer or the summer before.