Video on Facebook right now

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Fortunately, Facebook realized this in time and began to make changes that would allow videos to be monetized more effectively. Facebook updated its algorithm to prioritize watch time over video views, just like YouTube. In addition, Facebook launched.

Facebook Watch and Facebook for Creators latvia phone number data services that made Facebook attractive to content creators. Facebook also has one important feature that makes it even more attractive to advertisers. Since it has a huge amount of information about its users, it allows them to target them much better . This means that videos are shown mostly to people who are actually interested in them, and video advertising is really profitable for advertisers.

However, Facebook is setting even higher goals, as it wants to charge for videos themselves in addition to ads. Since Facebook is primarily a social network, it prefers posts from your friends and family when displaying organic results. Especially after the algorithm change in 2018, promotional videos have much less organic reach , and if a company needs to reach a larger number of people, it has to pay for it as for PPC advertising .

Facebook is constantly trying to attract more creators of quality video content to make Facebook even more attractive to advertisers. Although the beginnings of video on Facebook were not easy, it now seems that Facebook is growing into a strong competitor to YouTube and other video platforms in the field of video viewing and monetization.