Middle part of the journey – Reminder

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In the middle stage of the marketing funnel, you should remind visitors of the information they may have learned at the top of the funnel. Also, try to reach users who are aware of a problem they have and are already actively looking for a solution for, which of course should be your product or service.

These users may have seen your ads or heard jamaica phone number data about your business before, or they may have visited your website but haven't made a purchase yet. This stage also involves targeting customers with remarketing.

The goal of this phase is to convince the user, who is currently considering multiple options to solve their problem, that the solution you present is the most beneficial for them.

In the middle of the marketing funnel, you will use remarketing to direct visitors to detailed information about your product, such as webinars, case studies, or technical articles. You will measure the success of your campaign using metrics such as downloads, webinar registrations, etc.

Marketing or sales funnel

Bottom of the Path – Conversions
At the bottom of the funnel, you should target users who already know what they want , know the pros and cons of your product, and are ready to convert. These are users who have mostly been through both previous stages of the funnel and have confidence in your brand.

At this stage, you should take advantage of the opportunities offered by PPC search advertising, where you will use keywords in connection with your brand and remarketing targeted to audiences from the middle part of the buying cycle.

Good content at the bottom of the funnel is content comparing your products to your competitors , or a sales page where a convinced visitor can purchase your product or service. To measure performance at this stage, focus on returning users, content downloads, and then of course, actual conversions.