How to overcome the crisis in the sector caused by the

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Use storytelling how about using storytelling to tell your customers' experiences? Tourist destinations are unique and have great potential to generate unmissable stories about customs, museums, historical monuments, people and landscapes, for example. A good story has the power to attract attention, fascinate, teach, transmit values, move people and be remembered. The tourism marketing narrative can be applied in several ways, mainly through campaigns with a large volume of visual content, such as videos.

In this content, it is important to demonstrate detailed consumer thailand whatsapp data experiences that value the potential and differences of tourist destinations. However, the best stories are based on what people know, which facilitates the emotional connection and consequently the impact and memory of the content. To base your communication strategy, reinforce the identity values ​​of each location: what the residents see of themselves and the environment that surrounds them? What are the historical perspectives of these destinations? pandemic and prepare for the future? In the current context, it is important to emphasize that the difficulties will be temporary and you need to be prepared for the next demands.

Here are some actions that can be anticipated: inform the changes adopted to ensure the safety of your customers; create and make clear on the website your rescheduling policy and flexibility of conditions and deadlines in case of eventualities; offer various forms of contact and provide efficient service across all of your brand's communication channels, capable of resolving doubts, mitigating problems and converting objections; take advantage of the low seasons to organize internal demands and pending issues that have the potential to compromise the quality of your services or products; update yourself, study the market and the main trends for the post-pandemic period; identify opportunities and don't be afraid to put new ideas into practice.