Measuring the results of your website actions is a must. This way, you'll see what's working well and what needs to be optimized. Here are some advantages of using Google Analytics to obtain and organize your metrics.
Unlike traditional marketing, the digital version has a great advantage: being able to measure the results of different campaigns easily, quickly, cheaply and efficiently. In this post, we will see five benefits of using Google Analytics, the most popular web analytics tool.
This platform, which offers a very complete free version, is complemented by other functions from the same company, such as Search Console and Data Studio. All of them allow the management and analysis of websites.
Since its launch in 2006, Google Analytics' primary goal has been to japan mobile database help brands increase the profitability of their online businesses.
Why should I use Google Analytics?
Brands should use Google Analytics to collect and organize all the information that arises from users' visits and navigation on their website. To enable this tool, you must have a Google account and install the tracking code on your website.
Among the real-time data that can be obtained through this platform, the following stand out: the origin of the Internet users, their gender, the frequency with which they enter, the number of searches carried out, the speed of the site and the effectiveness of the published content.
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What are the advantages of using Google Analytics?
The main benefits of using Google Analytics are:
1. Obtaining data and statistics from the website
As we mentioned earlier, Google Analytics is a platform designed to constantly obtain and organize data and statistics on the performance of a website. This allows you to account for daily activity and have a series of very useful data to think of marketing strategies, including:
Number of visitors : total number of visits that the website has received.
Origin of visits : indicates where the users come from (direct access, SEO, SEM, social networks, etc.).
New users : number of people who have entered the site for the first time.
Average page views : percentage resulting from dividing the number of pages visited by the number of users who entered. If it is high, it means that the website is of interest to the audience.
Search terms : keywords or key phrases that the public uses to find the page in search engines. This allows you to identify the keywords that best relate to the content.
Visit duration : the amount of time users spent on the website.
Bounce rate : average number of people who entered the website but left without interacting with the content or browsing the different pages.
Conversions : number of users who purchased the product or service, or became customers of the brand. It also allows you to know the origin of these visits.
2. Help when calculating KPIs
KPIs (Key Performance Indicators) are a tool that allows you to calculate the performance of strategies over a given period of time. They act as a measurement unit, which is responsible for quantifying the degree of compliance with the objectives set by the business.
Establishing performance based on the indicators provided by Google Analytics is key to more efficient and effective monitoring of the marketing plan, while also allowing you to evaluate how successful it is in terms of profitability (return on investment) and impact (correct audience).
For example, if you are running a pay-per-click campaign, you can establish the investment/return ratio by dividing the total cost of the action by the number of clicks obtained. All of this data is obtained by using Google Analytics.
3. More effective analysis of strategies
Creating a website optimization campaign or knowing the performance of the strategies that are being implemented is very difficult if you lack key data, such as knowing how much traffic the content has had, how much visits have grown and how the interaction has performed. In other words, it is practically working blindly and without a solid foundation.