To determine ROAS in Yandex Direct, you need to know the same numbers as when calculating ROI. That is, go to the report "E-Commerce" - "Orders".
Monthly Recurring Revenue (MRR)
This is a significant indicator for subscription platforms. MRR is the price paid by visitors per month of using the program.
Calculation formula:
MRR = number of clients * average revenue per client for peru cell phone number list a given period (ARPU).
Based on MRR, regular income for the year is determined. To do this, the resulting value is multiplied by 12.
in regular financial statements;
in customer payment statements;
in the CRM system.
The metric is used in SaaS projects that offer software by subscription. It allows you to compare the profit received from customers with the costs of attracting them.
Churn Rate
This metric shows how many users stopped being clients of the company during a specific period, for example, refused service.
The formula for calculating Churn Rate is:
Churn Rate = [(number of customers at the beginning of the period – number of customers at the end of the period) / Number of customers at the beginning of the period] * 100%.