How to Set Up CPA for Google Ads Campaigns
If you set a target cost per action, the tool will automatically set bids to increase conversions so as to reach the set price within the framework of an automatic strategy called "Target cost per conversion".
To connect it, you need to:
set up conversions themselves and their tracking in Google Analytics.
If you decide to connect the auto strategy to the current campaign namibia cell phone number list and you already have conversion statistics, the algorithm will offer you to set the CPA, taking into account the data for 7 days.
How to Get Cost Per Action Data in Google Ads
To find out CPA information from Google Ads, you need to do the following:
configure calculated values by following the path in the system: “Administrator” — “View” — “Calculated indicators”;
add a calculated indicator by writing in the “formula” column: {{Cost}} / {{Goal* achieved transitions to the goal …}}.
In this case, the goal will be the target action that is already specified in Google Analytics.
How to set up CPA for advertising campaigns in Yandex Direct
If you are aiming to achieve maximum conversion at a certain price, then set this in the advertising campaign settings. To do this, select the automatic strategy "Conversion optimization" in the "What to optimize" column.
The algorithm for connecting the auto strategy is as follows:
install Yandex Metrica counter;
define goals in Yandex Metrica;
connect the Metrica counter to Yandex Direct.
How to get conversion information to determine CPA in Yandex Metrica
To do this, you need to: