There are many tactics, campaigns, and strategies for generating leads, or potential customers, in the online world. It will always depend on the platform that helps you generate leads and its capabilities, so I'm talking about the possibilities of generating leads on your website, assuming you already have traffic sorted out.
The right lead generation tool
The right tool becomes essential in a successful lead generation strategy. Without easy-to-connect forms, quickly created landing pages, the ability to download content, and register for a webinar or event, it will be very difficult, and simple things will become implementations and problems that no one enjoys solving.
From the searchable data, it is clear that the most successful companies simply cannot do without a CRM tool for storing and organizing all information about their contacts.
How much do you currently know about your website visitors? Do you know their name, their email, or the pages they viewed? Do you know how they navigate your website, what they do before and after they fill out your form?
If you don't currently know the answers to these questions, don't worry, 40% of sales representatives admitted that they still don't use CRM software but Outlook or Excel spreadsheets ( HubSpot ), so it's no wonder that you don't have CRM either, for your marketing or sales purposes. Anyway, you can easily answer the answers to the above questions with the right tools. CRM + email marketing + Ads management, all for free. Find out more
We recommend
Free Lead Generation Tool : HubSpot allows startups to use their growth platform for free to some extent. The free solution includes tools to help you with basic lead generation on your website, and direct connection to the CRM tool is also free. HubSpot can handle everything described above. You can find out what you can do with the Free version of HubSpot in our videos:
[Video] How to generate leads for free? POP-UPs and forms
[Video] How to set up Live-chat and Chatbot on your website completely free of charge
[Video] How to HubSpot Drag&drop emailing for free
Tracking your website users with a tool like HotJar is another great way to learn what your customers do, how they behave, and what they want on your website. You can use the information you gather to optimize your conversion path.
How to generate leads
1. Generating leads using content
Companies that use their blog as a marketing tool have 67% more leads than bolivia phone number data those that don’t ( Hubspot ). Creating valuable content for your prospects is one of the most effective ways to reduce your cost per lead ( up to 80% ), improve your search ranking ( up to 434% ), and build a valuable relationship with your customers from the start.
Content creation for lead generation also includes:
Landing page
eBook
Actions – events
Infographics
Tutorials
Checklists
Brochures
Emails
webinar
Unfortunately, a content-based lead generation strategy will take more time. Results will not be visible until 6-9 months after starting strategic and honest work on your Inbound marketing . However, the work pays off, Inbound leads cost an average of 61% less than Outbound leads, or leads obtained through performance marketing (PPC, Facebook,..).
Live chat will also help you, find out why B2B websites should use live chat and that yesterday was too late.
2. Facebook lead generation
Facebook has been a way to generate new leads since its inception. Businesses can use a link in their bio or post to drive visitors to their website. You can add a CTA directly to your page and send users straight to your site. When Facebook launched Facebook Ads in 2007 and the algorithm started favoring those who paid, it was a big change for businesses to use Facebook to generate new leads.
Using Facebook as a lead generation tool is not free, but what is today. We definitely recommend using the Look-a-like segment targeting option. If you place a Facebook Pixel on your page, you can create both remarketing and create a segment of users similar to yours but new to Facebook. For this segment, it is very likely to show good results.
You can create Facebook Look-a-like segments from, for example:
Visitors to your website or specific pages
Contacts in your database
Users who filled out the form
Users who visited your Facebook page or Instagram
Users who watched a video or interacted with your content on Facebook
Another option is to use Facebook Lead Ads directly. You can target these campaigns to segments of your choice, for example, you can use Look-a-like segments, remarketing segments, or you can target classically based on user interests and behavior.
Lead Ads on Facebook look just like any other ad, the only difference is that after clicking, the user is not redirected elsewhere, but is shown a form directly, thanks to which they can leave you a contact. Contacts are saved directly to Facebook and you have to export them. It is definitely better to use an integrated application, for example HubSpot saves these contacts directly to your CRM and you don't have to deal with anything.
3. LinkedIn lead generation
LinkedIn is similar to Facebook in many ways, but it is also very different. LinkedIn can be used as a great tool for acquiring potential customers. Similar to Facebook Lead Ads, you can also create Lead Gen Forms on LinkedIn, i.e. forms that generate new contacts for your database.