Compare your product and marketing strategies

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Use the insights gained from social listening to evaluate how your products and marketing efforts stack up against your competitors. Analyze key areas such as pricing, promotions and content strategies to identify what’s driving their success. Are there parts of their strategy that would resonate with your shared audience? Use this information to adapt your strategies.

To learn more about competitive product analysis.

Step 5: Evaluate your competitive position
With your social listening analysis complete, use the results to reflect on where switzerland mobile database your brand stands in the market. Set aside your bias towards your brand—acknowledging your weaknesses can be just as beneficial as recognizing your strengths.

Use these findings to refine your strategies, bolster your unique selling points and address areas for improvement. Regularly repeat this process to stay ahead of market trends and changing audience needs. Things can move fast.

How to use Sprout for social listening competitive analysis
Social listening data gives you a deep understanding of your business environment, extending beyond marketing to other key areas like product enhancement, spotting growth opportunities and improving customer care.

According to The State of Social Media Report, 95% of business executives agree companies must rely more heavily on social media data to inform business decisions across all areas of the business—not just marketing.