Troy Hawke’s link in bio exemplifies his unique brand

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Check for optimized bios and profiles
After your brand safety audit, dive deeper into the influencer’s profile. Look out for how often they post, any brand collaborations, and if they’re part of any special interest groups or initiatives.

A bio is the first thing a user sees before following an influencer, so it should give you a concise summary of the type of creator they are and the values they promote.

Don’t forget to review their link in bio, as these show an influencer’s reach beyond their profile. Comedian and positivity influencer Troy Hawke has a comprehensive link in bio that includes his comedy tour, YouTube channel, merch store and more, with a funny heading that exemplifies his brand.



Finally, think about how a user might find their profile. Look at any keywords sri lanka mobile database they’ve used in their headings, and make sure they align with your brand’s audience.

Reference their previous collaborations
A strong brand pitch should include several examples of an influencer’s previous collaborations. Presenting at least two or three different completed campaigns shows that an influencer has worked with a diverse range of companies. These case studies should all include success metrics and links to the content they produced during these campaigns.

This is possibly the most important part of an influencer brand pitch because it gives you a clear view of an influencer’s experience, performance and content types.

These examples show the types of brands an influencer has worked with already. Check whether these companies are similar to your values or audiences. For the perfect brand pitch, an influencer should have tailored these examples to relate specifically to your company.