How content marketing drives business at every stage

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Imagine you work for a company that sells a SaaS solution that controls the speed and altitude of a machine that launches penguins over long distances (don’t worry, it won’t hurt the penguins). Here’s a guide to how your content marketing strategy can look for you for each stage of the marketing funnel :

Here's how your content marketing jordan phone number data strategy can look for each stage of the marketing funnel:

Upper funnel
As a SaaS management software provider, you’re obviously not a company that actually sells penguin launchers. But you have a vested interest in being seen as an expert on penguin launching, so you’ll want to write a valuable blog post about your strategies. In your funnel, you’ll answer common search queries about the machine, such as “why launch penguins” and “is a penguin launcher real?”

When you write a quality, concise, and valuable post about it that helps answer all the important questions and edit your content to be Google-friendly, you have a much better chance of ranking for these search terms. This won’t get you customers, but it will build a high level of credibility in the eyes of search engines. And that’s exactly what will help elevate all the content on your site. A common call to action for this type of content is to explore other blog posts.

Medium funnel
As penguin-launching machine companies prepare to move their speed and pitch control to the cloud, the long process of finding a provider begins. Now comes the mid-funnel content.