Gather feedback from your social customers

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Their email marketing is an extension of their social media marketing. It’s consistent, on-brand and, most importantly, engaging. Their emails feature the same type of content they post on Instagram, ranging from workout guides to new product launches and inspirational stories. This ensures that their audience receives the same positive and encouraging message, whether they are checking out the brand on social media or via email.

Sweaty Betty has mastered the art of using Instagram to build a sense of community and email to take that community connection deeper with targeted content and exclusive offers. The result is an ongoing conversation with customers that is both inspirational and squarely within the brand ethos.

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Navigating the world of social media in the retail sector in 2024 involves much romania mobile database more than just promoting the latest deals and discounts. While it’s true that customers often follow brands to catch a good sale, the real challenge lies in engaging them on a deeper level that transcends mere transactions.

The key to capturing your audience’s attention is to create a strong brand voice and develop a connection. One of the most effective ways to do this is through interactive engagement. Here are a few innovative ways you can connect with your customers:

Interactive Instagram Stories: Get the most out of Instagram by using polls, quizzes, and question stickers. These fun and interactive features can help to keep your followers engaged and provide you with valuable insights into their preferences and opinions.