This must happen for companies, too. Connectivity

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Marketing if marketing appeared in the internet age, then the symbol of marketing is the digital economy. Interconnectivity has profoundly changed society. Kotler pointed out in his book "Marketing: from traditional to digital" that the emergence of a new era is the stage we are currently in, and the internet has penetrated into every moment of our lives.

Search, buy, learn, chat, get information - for all of this, we use new zealand whatsapp data the internet. is changing consumer relationships, social patterns and power structures. Therefore, marketing must also participate in digital transformation. But kotler isn’t just talking about creating a facebook page and sending out email marketing, okay? Marketing includes understanding this new hyperconnected scenario and the shift in company mentality towards a more inclusive, horizontal and social logic.

This is a more profound change than getting likes on social media! Kotler makes the case for marketing based on the changes that have occurred in recent years. The covid- pandemic has brought a new perspective to the use of technology, and the fields of communications and marketing have not been left out.