Not only did under armor gain access to a wealth of data on buyer personas, but they were also closely related to health and fitness. This is the message left behind. When these potential customers are ready to buy, they will always look for the brand that offers the best experience, and even if they don’t buy, that brand is on their side.
Doritos and the bet on user-generated content we’ve talked a lot mexico whatsapp data about interaction in this article, and we have to end by mentioning that it can’t just come from your side of the relationship. User-generated content is a great way to get your audience to take action. With the right encouragement and approach, you can create large, rich campaigns effortlessly.
Doritos’ #crashfromhome campaign is a great example of this. in nearly a century, the company is asking people to create exclusive ads recorded at home. Digital experiences are therefore more than just discovering and consuming rich interactions. It also involves consumer participation in the process.
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