How to Create a Core Audience

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First, narrow down your search by region, age, etc.



Naturally, you can create this section as you would, and then narrow down your audience using detailed targeting.



Core audiences are the type of audience with the most options, and allow you to use segments created by Facebook based on user information registered with Facebook, web behavior history, etc.



Because real-name registration is used, we are able to achieve high targeting accuracy.

Detailed target is

User demographics
Hobbies and Interests
Actions
Other categories
You can choose from:

Set your targeting according to the ads us cell phone number list you want to advertise.

1. Detailed target information Don’t forget to set basic attributes such as age, region, and gender.

This is too broad a target, so you need to narrow your audience.

You can choose from "Hobbies/Interests," "Behaviors," and "Other Categories," all of which are OR conditions.



Choose your targeting based on the volume of your audience.

The most commonly used of these is "Interest".



Detailed targeting is arguably the most plentiful audience.

You need to be careful about the volume of your audience; too little or too much volume can make it less effective.



2. You can choose from connections such as "Facebook Page," "App," "Event," and "Other Categories."

The most commonly used site is "Facebook Page," and since users who "Like" a Facebook page are likely to know the brand, advertising is expected to be highly effective.


There is a possibility that the effect will be strong among their friends as well, so in this case it would be a good idea to prepare two audiences: "people who liked" and "friends of people who liked."


In this case, since this is an AND condition, it is better not to select "People who liked your Facebook Page" and "Friends of people who liked your Facebook Page" at the same time, as the volume will not be significant.

How to create a Custom Audience
Next, let's learn how to create a Custom Audience.

With Custom Audiences, you upload email addresses, phone numbers, etc. and then match them with Facebook user information.



And then you create an audience so you can acquire new customers and so on.

There are different types of custom audiences.

Website Custom Audiences
Mobile App Custom Audiences
Custom audiences based on customer lists
Engagement Custom Audiences
Offline Activity Custom Audiences
First, website traffic .

You can use the Facebook pixel to target people who visit your website.



Match Facebook users with those who visit your website and create ads for them.

And then you can display it to your audience.

If you run an e-commerce site, for example, you can deliver advertisements to people who have visited your website once but did not purchase a product, encouraging them to revisit your website and make a purchase.

By the way, this is possible up to 180 days in advance.



Next up is Mobile App Custom Audiences .

Here you can target people who have installed the app, etc.



App users are reached when they take an action that you define.

There are 14 predefined events, including some that are more suitable for sales, such as "add to cart."



You can also set the audience based on purchase amount, so it's quite flexible.



And custom audiences based on customer lists .

This is how you target from the files of personal information we mentioned earlier.



Customer data obtained from your store or other location can be uploaded in text or CSV format, and the user information in the file can be used as the target for targeting.