Many believe that the number one reason why people open an email is the subject line. The truth is, the sender is the number one reason a customer opens an email. Your subject line, no matter how strong, is secondary.
Optimism is good, but don’t rely on the magic email subject line that’s going to convert that long-dormant, never-engaged customer. You’ve sent 300 emails to the same customer and they’ve never opened, but email number 301… that might be the one…right? Unfortunately, not very likely.
If you’ve already trained your customer to ignore your emails, they’ve learned to think that “this brand has nothing for me — I will ignore all future emails from this brand.” That’s the danger of batch-and-blast, irrelevant content. Do it too long, too often, and you risk losing belize mobile database customers and never getting them back.
“Maybe contrary to belief, it’s not the subject line which is the primary driver that determines whether a recipient opens an email or not. It’s important, of course, but it’s only the second most-important, according to the [Data and Marketing Association] studies. The thing that’s most important is the brand recognition. When I see an email in my inbox, do I know the sender? Do I recognize that sender? Do I trust that sender? When I see that email in the inbox from a sender that I trust, have I been trained to open that email? Or have I been trained to not open that email? So it’s the brand recognition, both positively and negatively, that is the primary determinant of whether a recipient opens the email or not.”