Shuang: How were you adjusting your mindset to make sure that the relationship with your friends and your co-founders remained intact as you scaled rapidly?
Kasper: It takes a lot of reflecting and personal development. There are a ton of different answers to this, but we have actually hired an external coach to help us develop with the company. I spend a lot of time hiring and working with a lot of experienced people, telling them what I’m good at and what I’m not good at. Making them challenge me in terms of doing things better and how can we become better together.
A male model sitting on a algeria mobile database bench while wearing a white shirt and black pants from Shaping New Tomorrow.
The founders of Shaping New Tomorrow are focusing on hiring the right team while maintaining their startup culture as they scale. Shaping New Tomorrow
Christian: It’s really important you understand that you can’t keep having so many responsibilities and so many jobs as you did in the beginning. It’s not because you’re not good at them, but if we want to scale, we need to start specializing. That’s what we’ve been doing the last couple of years. We gave away responsibilities that we had before to other people.
Kasper: We have been doing a quite good job at keeping the culture as entrepreneurial as when we started. This is what I hear from new colleagues starting every month. It’s crazy to see the ambition and the friendliness and the helpfulness throughout the organization. I would say that the DNA is still centralized on innovation and development and the Danish culture where we believe that a great idea can come from everyone within the company. We really strive to push that forward.
When we hire people in the bigger positions, we always find people who are much smarter in this exact area than we are. Hiring people who are really smart at what they do has really made it easy for us to give away this power and control because if they do it, it’ll become much better.