Determine your target audience

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Know your target audience to determine where to invest your social media marketing resources. For example, if your customers live mostly in senior centers, you won’t need a presence on TikTok or Snapchat . If your target audience is teenagers, LinkedIn probably won’t get you great results.

But you want to know your customers on a senegal mobile database deeper level than simple demographics like age and gender. Especially if you have a budget for paid social media advertising, you'll want to keep your target audience as narrow as possible.

When narrowing down your target audience, research the groups they’ve joined and the hashtags they follow. You may discover influencers your customers resonate with.

Keep in mind that your brand may have multiple audiences. If so, target one audience at a time with different short campaigns. Use A/B testing to experiment with your content until it meets your goals.

Create a social media content calendar
Once you've set your goals and identified your audience, the next step is to create an actionable document that outlines the process and outcomes for each part of your strategy. Try creating a spreadsheet with the following data:

Publication date
Publication time
Social media platform
Picture
Text
Links/CTA
Keywords
Content creator
Social Media Manager
Comment
A social media manager is the person responsible for reviewing content and uploading it to the correct social media platform(s) at the scheduled time. A good way to schedule posts in advance is with free social media tools like HootSuite, which allow you to create future posts all at once.