How to get organic content from users

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ASOS showcased photos of customers wearing its clothes. The email was intended to inspire customers to create their own unique style.

Sephora used customer reviews in its email campaign to build credibility by showcasing real experiences and opinions about products.

Just motivate your customers enough. They will be happy to send you photos of your product or take the trouble to write a review. Just offer a discount, a free product or exclusive access to exceptional content, and you have UGC within reach. Contests on social media also work well .

But email marketing can also be used for this. Some brands encourage ios database content creation within email campaigns. For example, overtone invited recipients to “show off” themselves using a branded hashtag on Instagram in their newsletter.

The Calvin Klein brand did the same:


After all, creating your own hashtag is a very simple way to harness the power of UGC within emails. Another effective way to collect customer feedback and generate UGC is through email surveys . Asking customers to share their experiences with your brand can encourage them to engage.

Don't be left behind and start focusing on UGC
In today's competitive environment, user-generated content is playing an increasingly important role. When used effectively, UGC can be a powerful tool in email campaigns. To ensure you get truly high-quality UGC, read the article Where to Find User-Generated Content and How to Successfully Work with UGC Creators .