Therefore, google already delivers a google maps

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That year, the knowledge graph was launched. It is a large database of facts and connections that allows the search engine to deliver ready-made answers to users when they ask questions like “who was marie curie?” or “when was leonardo da vinci born?”. Note, in the example below, that the answers are already on the serp — the person does not even need to see the list of organic or paid links to get the information they want.

Knowledge graph for marie curiethe search engine realized architect data that its role is to understand what the user is looking for and respond to what they expect. And, often, what it expects is a ready and quick answer, not a list of sites. So, with this update, google began to improve the algorithm to deliver more useful answers and in the ideal format for the type of information sought.

This is the case with searches for routes and traffic, for example. When someone searches for “how to get to the bus station”, it is likely that the person wants to see the best access routes to the bus station in the city they are in. map in the serp, above the organic results.