Unravel the keywords in Collabim: Part III.

[suchona.kani.z]

The new challenge was to redesign the website for Knorr . The result? It was a big transformation! The website has
a new design that is more playful, cleaner and therefore more clearly laid out. The redundant tabs have disappeared and the website provides
a more appetizing look into the story of the creation of the Knorr brand of dried food.

I am taken in by Michal and Jakub , two easy-going guys who sit next to each other. They tap on the keyboard, think and often solve unusual search terms together . Sandals for the prom, a hamburger with tartare? Well, let's skip that. How would I describe them to you? Jakub, who is starting to get flustered after being called a PPC specialist, would have been better off just calling him a PPC "ordinary guy". But our "ordinary" guys can do a lot more than they want to admit.

There are many reasons to get acquainted with the Collabim tool . How does it help Michal and Jakub?

sees what keywords customers are searching for in Google and Seznam search engines
they monitor the position of the search term in the search office 365 database results and its development over time
have the opportunity to design, play with words and evaluate their experiments
learns which pages are suitable for placing a link and which are worth reaching out to, and then reaches out to them


At AITOM, we love Collabim. For every client who cares about knowing what's trending, we manage their account in this tool . Our "regulars" follow keyword popularity trends , experiment with new ones, and evaluate their experiments. They play with data, test, like to inflect, and try to think in the same way as people browsing search engines. And it works.

Keyword management is simply key , next time we will get to know Google Analytics and David. Stay tuned!

Lucie Hudcovičová



Read the previous part: Fragments of the beginnings in the Aitomu team: Part II .