Not many people know this, but Google My Business, the place to manage your places on Google and Maps, has a form for manually contacting support. Surprisingly, there's also an option to report fake reviews. If you take the time to fill out the form with bulletproof arguments, you can expect to get a malicious review deleted without any further hassle. You can find the form here:
Google contact form
Facebook
Facebook generally has a problem removing purely star ratings in any way. Unlike Google, there is an option to turn off the entire review system, for example. This is an emergency step when someone "bombards" your reviews through one of the services above and changes the average star rating from 5 to 1. In other cases, there is a classic way to notify Facebook united kingdom phone number list administrators of a fake review. You can find the option to mark reviews this way in the page manager, the reviews tab, and each review then has a small icon with an exclamation mark in the upper right corner , which review you mark as fake. Then you can hope that someone will address your request. Or you can use the power of social media to discredit such a response, and the community will help you do the rest.
Our tip: if you get the opportunity to comment on anything on Facebook, do so in English if possible. Content moderators are very often English-speaking, or even Indians, and both the review and your statement will be translated by an automatic translator. That's why many marketers complain about suspended campaigns and advertising accounts because the machine translated the text of the message (ads, comments) in a meaningless way and the administrator subsequently marked such content as objectionable. While you're working on reviews and removing them, try to be as accommodating as possible to the admins. We've verified this based on communication with clients in case of problems with ads.
More information about the options can be found here:
Reporting inappropriate content on Facebook
Firmy.cz
With the Firmy.cz portal, as a domestic source, you have completely different options. Thanks to the fact that humanity has not yet disappeared from the Czech Republic and we are not so strongly affected by globalization, we have a different approach to reviews for the time being. First, Firmy actively checks them, and secondly, there are ingenious rules here - it is worth mentioning, among other things, that if someone wants to give a review with a rating below 50% , they must also state in text the reason for such a low rating. Complete rating rules can be found here . And of course, if you send the form to Firmy.cz, in this case someone will usually get back to you. Firmy.cz is a big plus for us. The contact form is available here :
Contact form Firmy.cz
Beat the fakes with real reviews
Anyone who works with reviews as part of marketing has known this for a long time. If your company does its job well, it takes very little for anyone who sees your company profile to lose the desire to invest time and money in damaging your brand. If you get 1 very bad review among 10 good ones, you will deal with it. If a similar attempt appears occasionally among 1000 reviews, you more or less don't have to deal with it, because 1 bad one gets lost in the overall picture. Our recommendation?
Ask for reviews whenever possible
Clients often have trouble finding time to write reviews. Except for restaurant and hotel experiences. Sometimes they simply forget or don't realize it , even though they would love to give you a review. We see it every day. We see it even with companies that have a great name, a good reputation, 20 years of experience and no reviews on Google (they haven't needed them and haven't addressed them yet). Try to think about reviews whenever a client has a good experience with you. A few tips from practice:
ask for a review , not doing so after a job well done is like not respecting yourself,
You can also ask for a review if someone sends you a request and you spend the whole day on it,
QR codes are starting to appear on tables in restaurants , which, after taking a photo, send users straight to posting reviews, the same is true for hotels,
The QR code also appears on business cards , on doors at the entrance to the company , as part of the signature in an email , there are dozens of places where you can ask for reviews,
For e-shops, the clear choice is email a few days after the order (unless you are overtaken by product comparison sites).
In the B2B segment, SMS messages to clients work great – every manager is inundated with emails every day, but they will read the SMS and you can also place a link directly to the review in it.
If a client promised you a review and just forgets about it, include positive motivation, remind yourself and offer a small favor, advice, recommendation,
Share a new positive review on social media – not only is it additional exposure, but it may push some of your other clients to do the same – we all know that there is never enough good news,
create a so-called marketing kit for reviews, in the USA and Canada it is easier – Google on the page entering the company name will generate piles of stickers and advertising banners, which are composed of user reviews, and are directly suitable for social networks or, for example, on the wall in the toilet in a restaurant. But we can do the same thing ourselves in Europe with a skilled graphic designer.