What does the change in legislation mean for your company?

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kumartk
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Joined: Wed Jan 08, 2025 3:19 am

What does the change in legislation mean for your company?

Post by kumartk »

To keep your website in order, you should at least be interested in the above topic and be up to date with information . Realize at the level of basic principles that website maintenance and the correct setting of the cookie policy require occasional care . The second essential thing is that advertising giants have found ways to collect even more information about their users, with the responsibility for the data that you will feed their advertising systems (and earn something from it) now being borne by you. As a result, this law regarding the trading of personal data has the same meaningless effect as a tax for Internet companies. Either small companies or end users will bear the brunt of it. Companies that were targeted by the measure will still make money from it. The decision on how to adjust the cookie bar , singapore phone number list however, is not yet unified technically or legally, so it is now up to each company to make its own decision.

If you want to implement a new cookie bar on your website, you should proceed as follows:

perform an analysis in which you will find out all the services/cookies you use on your website (and for what purpose)
divide these services into groups according to importance – you don't need to deal with critical cookies (system login, etc.), they are "legal". The rest of the cookies need to be divided into groups that deal only with analytics (Google Analytics, various UX services that improve, for example, search or website personalization) and advertising cookies (usually the rest)
and then create a new form of cookies bar for these services in an understandable form , where the user will be able to choose what they do not want to have enabled on your website
Once these changes are completed on the website, depending on what the user "clicks", it is necessary to take everything into account, for example, in Google Tag Manager , so that only the scripts requested by the user are enabled.
and above all, it is advisable to do a thorough analysis from time to time to see if everything is going as it should - because not only advertising systems change, but also websites and currently even GTM itself.
The time estimate for such an operation cannot be easily determined, however, it is necessary, including testing, to definitely expect implementation to take days rather than hours.
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