How does AI affect search rankings?

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Quality Content
Backlinks
Technical SEO
Keyword Optimization
User Experience (UX)
Schema Markup
Social Signals
Brand Signals
What to know about the Google ranking factors leak
It was big news within the SEO community when, in cyprus telegram data May of 2024, a massive internal Google document leak on GitHub provided unprecedented transparency into how Google’s ranking algorithm potentially operates. Many of the leaked insights served to reinforce the importance of search intent, uniqueness, and freshness of content, but there were also some surprises.

Among the big-picture takeaways from SEO legend Rand Fishkin, CEO of SparkToro, was that brand signals – despite ranking eighth on the above list – matter a lot more than previously thought.

“If there was one universal piece of advice I had for marketers seeking to broadly improve their organic search rankings and traffic,” said Fishkin, “it would be: ‘Build a notable, popular, well-recognized brand in your space, outside of Google search.’”

Read more on our blog: How Content Marketing Propels B2B Brand Growth Today
It’s impossible to fully cover any search-related topic without discussing the role of AI. As you’re likely aware, Google has rolled out a generative search tool which provides AI-powered snapshots at the top of many results pages. This will have an effect on the searcher’s experience and the overall clicks to organic results.

In terms of ranking factors, the most important thing to know: Google is continually growing more sophisticated in detecting and penalizing AI-generated content, as well as spammy tactics supported by the technology.