This way, no matter what your grade is, it is not useful to send it to a seller, the sale will never be closed.
By using negative scoring, you could easily lower that lead's score for having a lower job title than necessary and avoid future problems.
Remember that the goal is to find people who are already ready to become poland phone number list customers, not simply to get as many people as possible to reach a specific score.
The secret to making lead scoring work is to make it a never-ending process. There is no perfect way to score or evaluate leads.
It is necessary to be aware that this effort is continuous and must always be improved based on previous results.
Therefore, pay constant attention to your lead scoring, and learn to make it more and more effective.
All of the steps I've described here can be done manually, but there are also great tools to automate your work.
There is an interesting recommendation regarding choosing between manual work or an automation tool: start manually and automate later.
This way, you'll better understand the logic behind lead scoring and achieve even better results in the future.