The welcome email
First impressions are important. This means you need to be careful when thinking about your first interaction with your consumer: the welcome email.
Welcome emails kick off a relationship with a prospect and give you the opportunity to introduce yourself and begin to learn about their needs and preferences.
When a new customer signs up to your website, you need to take the opportunity to build a connection at a time when they are showing interest in your offerings and message.
To be effective, in your welcome message:
Welcome new subscribers to your community by letting them get to know kenya phone number list your personality as a brand
Encourage them to explore more about your business or your content
Reaffirm your value proposition
Guide the receiver on the next actions they can take
You can also surprise subscribers with a bonus. This could be a coupon if you have a store, or exclusive content that they can download instantly.
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The abandoned cart reminder
Studies show that 60-80% of e-commerce visitors abandon the online store after placing an order that is left unconfirmed .
When a prospect adds items to an order, they are very close to purchasing, and that opportunity should not be wasted! Businesses can take advantage of this action by quickly contacting prospects who left their order incomplete, to encourage them to come back and complete their purchase.
There are good studies that analyse the effectiveness of abandoned cart reminder emails. The volume of recovered purchases depends on the price of the order, the average is just under 5%.
Here are some tips to encourage prospects to complete their purchases:
Remind them at a glance what items they left in the order
Address the most common concerns that may have caused prospects to back out of a purchase (delivery times, return policy, customer reviews of the products, etc.)
Offer a discount on the purchase
Notify them if the product is low on inventory or if a discount is about to expire.
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The birthday email
Birthday emails are one of the easiest and most effective automated emails to send.
The only information you need is the user's date of birth and you can set up a simple process to automatically send a birthday email to your consumers.
According to Experian, birthday emails generate a transaction rate that exceeds that of promotional emails by 481%.
It is a small gesture and shows closeness, while requiring a very small investment for the business. It is an opportunity to have a nice gesture with your consumers, build their loyalty and encourage a positive feeling towards the brand.
Plus, it may be a good time for them to want to treat themselves to an impulse purchase, so take advantage of the opportunity!
Here are our top tips for a great birthday email:
Write a light, friendly and fun email
Offer a gift voucher or personalized discount based on the interests of the consumer who receives it
Include a mystery offer to create intrigue and increase click-through rate