Why have they become so relevant in recent years?

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Campaigns like the ones we have seen in the form of challenges, such as the “TikTok challenge” also generate a sense of community, where people try new things together, share ideas and participate in global trends and competitions.

Part of the great appeal of these types of short-form videos is that they are immersive and create the feeling of a one-on-one connection.

When executed well, branding efforts on short-form video platforms newzealand phone number list provide a new medium to reach audiences in ways that were not previously possible.

There is a world of possibilities in how brands can participate to become part of the place where the trends and conversations that shape today's culture take place.

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