Sales and marketing software is a platform that allows companies to centralize and manage the information they have about their customers and prospects. The data collected by these programs covers the entire sales funnel: from the moment a user establishes contact with the company and becomes a prospect (for example, when they sign up for a newsletter ) to the moments in which they become a customer and become loyal.
The sale is the final stage of the process and cannot be separated from marketing. Most of these programs are based on automated lead nurturing strategies . As a prospect gets closer to becoming a customer, actions are triggered to guide them along their journey. For example, offering them discounts, sending them informative emails, calling them on the phone...
Managing all of the above tasks with the company's sales team is not always easy. This is why these software also facilitate project management : you have to call a contact because they have questions about a product, you have to send an invoice to a client... To save time, it is necessary for each person in the team to know what to do at all times and to have the necessary information at hand.
The specific features included depend on the specific software. The most common are email marketing, customer relationship management (CRM), sales process automation and customer service.
Therefore, if used properly, sales and marketing software will save you time and money and translate into improved return on investment (ROI).
12 effective sales and marketing software for your company
Below, we'll take a look at a selection of 12 sales and marketing software that are among the best on the market. They include different levels of functionality and prices so you can choose the ones that best suit your company's needs.
Brief
Homepage Brevo
Brevo is a digital marketing software that primarily serves as email marketing, as it is the channel that offers the highest ROI. It was founded in 2012 and currently has more than 300,000 active users in 160 countries. It is a platform optimized for businesses of all sizes. It is easy to start from scratch by sending email marketing campaigns to prospects using email templates.
The Customer Relationship Management (CRM) tool is one of Brevo’s core services. It centralizes all the information you collect about your contacts—such as their interaction with your emails and website—and generates accurate data to send them personalized marketing campaigns and help them convert into customers.
Brevo CRM also collects sales information for use in future campaigns. Specific tasks can also be set up and assigned to sales team members with deadlines. Brevo's statistics dashboard provides precise insights into your campaigns.
Brevo Price
Brevo has a free version with no time limit that includes access to its Sales Platform and allows you to send up to 300 emails per month. Paid plans depend on the volume of emails sent (regardless of the size of the contact list) and are available from €19 or $25 per month.
HubSpot
HubSpot is a comprehensive CRM and sales platform that can manage france phone number list marketing, transactions, and customer service. It is one of the most complete tools on the market and includes different software that can be purchased together or separately: marketing center, customer service, web content management system (CMS), sales software, etc. It has more than 143,000 customers in 120 countries.
Founded in 2012 in the United States, HubSpot is a platform that is well suited to medium-sized businesses with between 10 and 1,000 employees. Among other features, it allows you to automate email sending, includes integrations with Outlook and Gmail, and generates automated reports. It also records prospect actions such as link clicks or email openings.
HubSpot Pricing
HubSpot offers a number of basic tools for free, such as appointment scheduling, contact management, email templates, and email tracking, among others. If you want to take advantage of more features, their Starter plan prices start at €46/month and their Professional plan prices start at €1,640/month.
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Pipedrive
Pipedrive is a sales software that has reached 100,000 customers. Founded in 2010 in Estonia, this platform focuses on managing the actions that define the conversion funnel of each prospect, i.e. interviews, emails, exchanges... before reaching the purchase.
Pipedrive's interface classifies contacts with labels (cold, warm, hot) and allows you to record pending actions with each of them. You can also generate reports, analyze sales data, etc. It is a software particularly suitable for small teams that sell to other companies (B2B). Its case studies (in English) can help you assess the potential of the tool.
Pipedrive Pricing
Pipedrive is free to try for 14 days. After that, its basic plan costs €19.90/month and the Advanced plan costs €34.90/month.
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Mailchimp
Mailchimp is a comprehensive marketing automation platform founded in 2001. With 13 million users and 800,000 paying customers ( in 2021 ), it is one of the giants in the industry. Like Brevo, its core service is email marketing: it makes it easy to send automated emails with a drag-and-drop editor.
In addition, it is possible to create segmented campaigns, digital ads, social media campaigns, landing pages and access detailed reports on performance, among other features.
It has an integrated CRM tool with advanced lead tracking features. Mailchimp's interface is only available in English, although help is available in Spanish.
Mailchimp Pricing
Mailchimp is free to use if you have 500 or fewer contacts, and is limited to 1,000 emails per month for the free version. Paid plans depend on the number of contacts you have on your list. For example, with 2,500 subscribers, Mailchimp is available starting at $39.50/month. Lastly, Mailchimp offers the option to pay by volume, which may be of interest if you don't send many emails to your prospects.
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ActiveCampaign
ActiveCampaign is an automation software created in 2003 that includes email marketing, sales management, and CRM services. In 2021, it has reached 150,000 customers. It offers features such as SMS marketing, A/B testing, personalized landing pages, and email automation.
It also offers automation tools for sales, making it easier to manage and prioritize contacts. For example, ActiveCampaign allows you to set up automations to call a contact by phone when they are interested in a product that exceeds a certain value or in an item that usually generates doubts among customers.