Our hypothesis is that she is interested in the environment (that's why she will want a recycled bottle), she also uses Instagram and Pinterest (we will promote products there), and she practices yoga.
Step 3: Verifying personas with users
Now take the model persona and ask your users if it fits. If it really solves these problems in the way you have specified. Real users may reveal to you strengths that you don't even know about.
At Labeloo, we asked a few customers, you can do the same. Or you can create a simple questionnaire and ask users to fill it out. That way you would find out why they shop with you.
For example, we found that our customers are not interested in cash app database the ecological side of production and therefore there is no reason to talk about it in particular. Our users also do not use Pinterest much, so investing in advertising on it is a waste of money.
Step 4: Final Personas
Based on the findings from persona testing, finalize the personas and adapt the communication to them. At Labeloo, our final persona looks like this:
It's easy now that you know what your persona does and where to find it.We are overwhelmed with an incredible amount of information every day , and with it, social demands are also growing – we must always be up to date, we must always be online. According to research by Randstad, a third of people at work blame themselves if they cannot reply to an email immediately. Logically, we are therefore more selective about which messages we will read and which we will not.
The title is the key
The key to further reading. Always remember what the purpose is. The headline must be interesting and make you want to read it . A good headline sells, not only on a blog, but also on social networks or in RSS readers.
In the article on proper formatting, we recommended that you break up your text into subheadings . The same applies to each subheading, it must compel you to read further or at least summarize the content of the next paragraph.
Numbers or a call to action?
There are 6 basic types of headlines . Some are more suitable for a product page, others for a blog.