Customer journey: how Transavia goes sky-high with customer experience [& 6 tips]
How to raise customer experience to the level of Coolblue & Albelli [6 features]
customer experience
Lead generation
We already talked about customer experience, but retaining these customers is at least as important. How do you get the most out of your lead generation? Marketers need to work more targeted. They need to become fishermen and cast their nets in places where their potential customers are. A tip: put yourself in your customer's shoes and think about what information you would like to receive at what time. You can read more tips in the article ' 4 essential trends for lead generation: this is how you retain your customers ' by Jacco Bouw.
Customer loyalty
Growth hacking
Growth hacking is the experimental way in which companies such as Uber, Airbnb and Dropbox were able to grow with little to no marketing budget. And they do this according to the lean startup principles. But do you have to be a startup to grow? Joost van de Velde explains how you can grow explosively without a marketing budget with 3 handy growth hacks.
Also read: Breaking through existing guatemala whatsapp number frameworks: growth hacking for the non-startup
A handy list to know everything about growth hacking:
3 growth hacks to grow explosively without a marketing budget
Scalable, repeatable & predictable: growth hacking in 5 steps
There is no such thing as the growth hacker: you definitely need these 4 specialists
360° growth hacking: grow your business like a pirate [how to]
The youth brain
The brain of young people is still developing. Young people cannot yet properly estimate consequences. But at the same time, these young people are the consumers of the future. We see a trend in the field of youth marketing. It sometimes seems as if young people are difficult to reach online, but you have to know where to find them. Kelly Grötzinger gives 3 tips on how to reach these screenagers .