Avoid generic subject lines in your industrial marketing emails

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A very suggestive motif that will make a difference and spark interest in the recipient will be the “ Subject ”.

The email you send to the head of department or a canada mobile database worker assigned to the industrial process of a B2B company should stand out due to its header. The goal we seek is to encourage them to open the email.

Keep in mind that if the subject line is generic, bland and without substance, you will have the opposite effect: you will discourage your recipient and the email will end up in their trash. An effective email will include technical information, instructions, relevant articles highlighting the particularities and benefits of a product or service or specific activities that will be beneficial for the recipient.

The subject line should be compelling, be oriented to inform, but also encourage action . It is recommended that they be composed of subjects and verbs that incite action. A good example are the headlines of news in the media. They will give you an idea of ​​how you can attract attention since they summarize in a few words the most relevant information.

Keys to make your industrial marketing emails stand out
Blink test: first words make all the difference
You've done it and your email has been opened. Now the headline and the first few lines will be the protagonists. They will make the difference between being read or completely discarded. Emails, like web pages, pass the so-called 'blink test ' .

Those 3 or 4 seconds from when you click on the email or the page and focus on the first words are decisive. The recipient will decide at that moment whether he or she will continue reading to the end.