10 common email marketing mistakes and how to avoid them

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In 2020 , more than 306 billion emails were sent worldwide. At first glance, this may seem like a lot, but if we consider that there are more than 7.7 billion of us, that leaves us with an average of 40 emails per person in an entire year . Does that sound more credible now? In my case, without having to look at my inbox, I can assure you that I (very) far exceed that figure.

And if we talk about emails sent, everything must be said as well.

Among those more than 300 billion emails we cameroon mobile database can find all kinds of emails, but this time we are going to focus on commercial mailings . Specifically, those that do not end up working as they should. We are going to analyze what are the common email marketing errors and how they can be avoided.

1. The database is of poor quality
As incredible as it may seem, databases are still being purchased in 2021. Have you received commercial emails from brands you've never heard of in the last few days? Probably, but when we talk about poor quality databases, we're not just talking about the GDPR and the legal point of view .

The first question you should ask yourself is whether your database has the information you need . What are we talking about?

Explicit data . The information that a contact consciously provides when filling out a form: name, surname, email, etc.
Implicit data . Information that you can extract or infer based on the type of materials that have been downloaded, what pages have been visited on your website, what emails have been clicked on, etc.
If your database is limited to a name and email, you should consider how to get the information you need. For example, tailor your forms to the type of data you'd like to collect . Is your brand looking for B2B customers and is the size of the company a critical factor for you? You can incorporate a field into your forms that asks for the number of employees at the company they work for. Does the province, country, or sector affect your sales process? Find a way to collect that information.