SERP. June and July Core updates ()Another

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The action aimed to offer The action aimed to offer greater diversity in the SERP, as sites with high authority “took advantage” of this possibility to dominate the top positions with similar content. BERT ()Still in , BERT was launched as another of Google's updates. It is an acronym that stands for “Bidirectional Encoder Representations from Transformers” and initially only impacted websites that had the English language as their main language.

This is an action with the aim of understanding searches in a way that is chinese singapore phone number list closer to the human brain. Favicon and Position ()Content that Favicon and Position ()Content that appeared in Position (also called snippets) would not have the result “replicated” in position, leaving space for a different website. Page experience update and Core web vitals ()This update, in addition to updating important points regarding user experience points, also presented updates to Core Web Vitals for the community.

These are Google's guidelines on quality points that are considered important when ranking sites in theCore Update, in which the practices documented by the search engine were analyzed and affected sites around the world. Link spam update (June and Link spam update (June and November) In both updates, Google aimed to identify links published with the intention of promoting spam or harming the user experience.