Consumers check their email inbox daily.

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Discover below the most effective email marketing techniques for e-commerce that will help you boost your sales results, attract customers and re-incentivize those consumers who have not tried your products or services for a while.

Customer onboarding
Customer onboarding is a practice that establishes the phases belgium phone number list or steps necessary for a new customer to fully understand the benefits of using your products or services.

Oriented towards email marketing for ecommerce, a good customer onboarding process begins with a welcome email with the aim of generating a good first impression.

After that, you should focus the following communications on keeping the user's attention, especially given the fact that a third of consumers feel more engaged with a brand if they receive this type of interaction.

Typically, customer onboarding processes consist of 2-3 emails that provide new customers with a smooth, guided start. Educational content is ideal here to nurture your contacts, including a welcome live from your CEO or a tutorial to get them started on their experience.