We’re all consumers. We all have brands we like and frequently shop with. And we’ve all been on the receiving end of those brands’ respective email marketing campaigns.
But unless you’re actively ready to buy, are you still opening every email that brand sends you?
You might be, if they’re sending you the right content (more on this later). But for the most part, until you’re ready to make a purchase, you’re ivory coast mobile database likely not going to open each sales-oriented email that comes your way. Instead, you’ll go inactive for a while. That doesn’t mean you hate that brand’s guts or never want to hear from them again for the rest of your life.
The takeaway here is that being inactive is normal. Don’t expect customers to always be active with your emails. Your customer might be interested in your brand, but they’re just not opening an email today.
Now, although being inactive is normal, if a customer has gone inactive because they’ve totally forgotten about you or have zero interest in your brand, that is a problem. So here’s where it helps to pay attention to those on your inactive list: Why are they inactive? Is it simply because they aren’t ready to buy? Or have you trained your inactive customers to continue ignoring your emails by sending them the wrong content?
See why “Emarsys’s top-notch campaign management delivers against its promise to empower email marketers.”