6. Embed YouTube videos in blog content
Starting a YouTube channel and blog are powerful ways to market your brand and spread the word about your affiliate links—even more so when used together. Among the benefits of these tools:
Appeal to different audiences. Your target market likely has a variety of different learning styles. Some prefer reading blog posts; others georgia mobile database are more interested in videos. Combine the two to avoid alienating people who’d purchase your recommended products.
Increase video views. Show your affiliate videos to people looking for recommendations outside of the YouTube sphere. For some keywords, Google’s algorithm pulls YouTube videos to display in Google search results.
Improve SEO. Dwell time, time on page, and ecommerce analytics such as bounce rates are all metrics taken into account when search engine algorithms determine where a page should rank. Boost your results by embedding relevant videos on your website.
Marketer Ryan Robinson embraces this approach with his blogging tutorial videos. In an instructional article on starting a blog, Ryan embeds related YouTube videos:
Ryan Robinson
“This not only helps the video drive more views from my own blog—and thus sends a positive signal to YouTube that it’s still getting attention online—but having the video embedded in my written guide to starting a blog also gives those readers the opportunity to watch a video version of the article they’re on,” Ryan says.
“I’ve gotten emails and comments from many readers who’ve said the video tutorial is what helped them really get their blogs set up right, so the two work well together to help drive more conversions,” he continues. Ryan’s emphasis on actionable videos for his YouTube channel has garnered to date more than 6,700 views and 70 comments.