There’s no need to go back and forth trying to approve creator content if you can avoid it. Look for tools that simplify the approval process so you can focus on getting that content out into the world.
6. Choose the right content management tools.
We’ve already mentioned a few content management tools that offer a great starting point. But some of them can get pretty expensive, and not all offer a free version. Do your research before committing. Take another close look at all your program goals el salvador mobile database and KPIs to ensure you’re getting the most for your money with as little fluff as possible.
7. Maintain a content calendar.
Nothing groundbreaking here—keep an organized content calendar so you always know what is going out and when. This will help keep you from duplicating posts and give you a bird’s eye view of your entire content strategy.
8. Encourage user-generated content (UGC).
Content from your marketing team is good. Content from influencers is better. But organic content from creators who naturally excite your brand online is best. Invest in tools that help you track this content down easily and enable you to repurpose it throughout your marketing funnel.
9. Monitor performance.
Track everything! You’re shooting in the dark without a clear look at what content works and what doesn’t. There are plenty of tools that offer this. Just keep an eye on the subtle differences that best support your mission.
10. Maintain relationships.
Treat your creators well, and they will treat you well in return. Leverage your best relationships to collaborate on big-picture projects and create tried and true content that has already proven to work for your creators and brand.