Eugene: There definitely is a point. Some products we’ll put a coupon code regardless, because people ask all the time for discounts on the product–it saves that question. Other products are MAP products so you can’t actually advertise it in Google below a certain amount, but you can still sell it below a certain amount. Those are the two reasons. For some of the products, the reason that we put the coupon code in there is because we can’t actually advertise the product lower than what it’s listed for.
Felix: You had great success with Google ads. For someone who is completely new to paid acquisition, where should they begin?
Eugene: Anytime that you’re selling argentina mobile database a product, Google shopping is a very easy place to start. Essentially, through Shopify you have a data feed of all your products that can get imported into Google. It’s very easy. You can throw all your products into Google and start getting traction that way. You don’t have to create manual individual ads like you do if you’re going to do text ads. With shopping ads, you can throw the whole data feed in there.
When you do that you need to have a hierarchy for your campaign. I would say hire an ad agency to set that up for you, and then you can manage it yourself or you can pay them to manage it individually. What can happen is with Google if you’re not targeting the right keywords, or removing keywords that don’t convert, it can get very, very expensive. They have what’s called negative keywords in your ads where you can put negative keywords that won’t show up if somebody’s searching those keywords.