Direct sales and high visual return

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kexej28769@nongnue
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Direct sales and high visual return

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Looking ahead to 2025, social commerce is shaping up to be one of the most impactful trends for companies looking to increase their sales. It turns social media into active spaces where users discover, compare and purchase products in real time. This represents an advantage of social media for companies, as it allows them to accurately measure the results of their strategies, optimizing return on investment and accelerating business growth.

Most profitable channels and platforms to implement social commerce
Implementing social commerce requires identifying the most profitable platforms, aligning them with your business model and target customers. Each social network offers specific advantages in terms of reach, conversion and profitability.

Instagram is ideal for B2C businesses focused belgium whatsapp number data on visually appealing products, such as fashion, beauty, and home. Tools like Instagram Shopping and Checkout make it easy to purchase directly without leaving the platform.

In fact, 44% of users make weekly purchases on Instagram, and 83% of users discover new products on this social network.

Facebook Marketplace: High volume and low costs
Facebook Marketplace is effective for businesses that handle high-consumption, medium- or low-ticket products, such as electronics, furniture, and used cars. It allows them to reach a massive local and regional audience without large investments.

According to the Banca y Negocios article, Facebook registered more than 1.2 billion monthly active users on Marketplace, which facilitates great visibility.
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