4. Special personal data
Stricter rules apply to special personal data. In principle, it is not permitted to process or store this data, unless there is an exceptional case. However, as a marketer, you do have the option to ask for permission.
In the case of special personal data, you need 'explicit' consent . With 'normal' consent, an affirmative action is sufficient, such as "Enter your email address here if you want to receive our newsletter." With special personal data, an explicit "Yes, I agree" is required.
This concerns data about:
Ethnic background or race
Political preferences
Religious or philosophical beliefs
Trade union membership
Health
Sexual orientation and sex life
Genetic and biometric data
Many marketers think they can stay away from this guatemala phone country code kind of information. But think of simple examples like a smartphone that tracks your sleep pattern, a pedometer on your smartwatch , an app that tracks your calorie consumption and makes health recommendations based on that.
These are all special personal data. So always check carefully which data you manage and whether parts of it fall under this subcategory.
Examples of exceptions:
Using sensitive data is allowed if someone makes it public themselves. For example: a clear political statement on Facebook.
If it is necessary in the context of an employment relationship or social security. For example: keeping track of an employee's sick leave.
If you want to become a member or are part of a political or religious organization. For example: if you are a member of a political party. This party may then store your contact details.
If there is a life-threatening situation. For example: if you need blood after an accident, your doctor can provide the required blood group.
Facebook Privacy.