Email marketing has been a powerful communication bridge between businesses and customers for decades, and it’s not going away anytime soon, as some have predicted. Our inboxes are often filled with slick, professionally curated promotional emails and newsletters as brands continue to leverage this powerful communication tool. However, creating emails that truly engage and drive results is what many struggle with. In fact, the way you write your emails can make or break them. Without following the basic principles of effective email marketing, you risk your messages being ignored, marked as spam, or deleted.
In this article, we’ll break down the essential components of a successful email and share strategies for writing a marketing email that goes beyond piquing interest and drives action.
What is a marketing email?
A marketing email is best defined as an email message with a commercial mint database purpose . By their nature, such commercial emails aim to provoke action and serve your business goals, such as engaging people to read your new content, increasing sales, generating traffic to your website, keeping customers engaged with your brand, raising awareness of a new product or service, or driving other unique interactions.
Marketers and small business owners often invest a lot of time in creating what they believe to be the perfect marketing email, but the real criterion for marketing email perfection is its ability to meet business goals and hit specific performance metrics like open rates, click-through rates, and conversion rates. Let’s dive deeper and see what it takes to create those perfect emails that people will want to read and take the action you want.
The Key Components of Writing a Marketing Email
A well-crafted email has a few essential elements, and if used thoughtfully and strategically, it can significantly improve the impact of your email message:
Now let’s break down each of them and explore the strategies that will encourage recipients to open, read and interact with your marketing emails, ultimately driving conversions and customer engagement:
The object
The first thing readers will see when they receive your email is the subject line . It is the game-changer for many email marketing campaigns. A lackluster email subject line can easily undo hours of work spent crafting the perfect email copy. Therefore, the subject line is the deciding factor between an email that gets opened and one that gets overlooked. To grab the reader’s attention and pique their curiosity, aim to write a subject line that teases the content and compels the recipient to open the email for more details . The subject line should grab attention, create anticipation and, of course, be relevant to recipients and prompt them to take action.