Marketing has changed since the internet became a cornerstone of marketing brands. What a company produces is no longer the only way customers can learn about brands, products, and services. User-generated content is becoming essential to marketing and helping brands convert more browsers into customers. So, what are the key user-generated content statistics for you?
User-generated content builds authenticity
Nine out of ten consumers say authenticity is the most important element in choosing brands they support and like.
92% of consumers will talk to people they know for referrals to fusion database help them find products/services.
More than four in five consumers (84%) trust recommendations from their peers above any other advertising source.
Nearly four in five consumers (79%) believe that user-generated content influences purchasing decisions.
Consumers often find user-generated content 9.8 times more influential in their purchasing decisions than content produced by influencers .
Millennials trust peer-generated content 50% more than brand-generated content.
Nearly three-quarters of consumers rely on content via social media to help them make purchasing decisions.
Consumers believe user-generated content is 2.4 times more authentic than other content.
Millennials spend 18 hours a day with media, 30% of which is user-generated content.
Only 1% of consumers believe generic ads offer authenticity compared to user-generated content.
Third, companies admit that negative news ruins their brand reputation, and therefore they rely on removing negative news to build a strong online brand reputation.
User Generated Content Creation
Over 70% of user-generated content is created by those between 25 and 40 (millennials).
User-generated content is 35% more memorable than primary content.
Consumers will spend more than five hours a day with user-generated content.
A quarter of search results will direct audiences to user-generated content.
87% of brands will use user-generated content within their campaign strategies.
ROI of User Generated Content
Word-of-mouth marketing is more effective at creating a successful product than paid advertising, generating twice the number and value of sales .
Only 16% of brands have a strategy regarding creating user-generated content.
Engagements increase by 28% when there is a mix of user-generated content and professional content in a brand’s content stream.
Half of consumers would like brands to tell them what type of content to create and share.
User-generated content will achieve 29% more conversions than campaigns without it.
User-generated content will improve conversions on a website by 10% if included within the path to purchase.