Slow page loads, frequent crashes, or a confusing user experience are common experiences with an outdated ecommerce platform. If you’re experiencing these issues, you’re not alone!
Many businesses reach a point where their current platform can no longer keep up with their growing needs. An outdated platform doesn’t just affect a website’s performance—it hurts sales, frustrates customers, and stifles growth potential.
But you can turn these challenges into opportunities.
As?
By strategically replatforming, you can transform your online store. As self employed database your store grows, you need a platform that scales effortlessly, integrates seamlessly, and delivers a superior shopping experience for your customers. You can also improve performance, enhance security, and deliver a seamless experience that keeps customers coming back.
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
In this guide, we’ll walk you through the steps to successfully plan your eCommerce store replatform .
Why replatforming is important
By 2023, retail e-commerce sales are expected to reach approximately $5.8 trillion worldwide . Your platform needs to be customer-friendly, as this is where customers prefer to shop. Replatforming your online store may become necessary for the following reasons:
Outdated features
As technology advances, your customers expect more. Your platform may no longer support the modern shopping experience they need. Features like personalized shopping experiences, advanced search capabilities, and mobile optimization are essentials these days, not just nice-to-haves. They help you attract and retain customers.
If your platform doesn’t have these features, it may be difficult to keep up with your competitors.
Poor performance
Slow loading times can frustrate customers. Imagine your customers excitedly purchasing their favorite product and the page doesn’t load. They’ll abandon your page and look for an alternative product elsewhere. If your site is slow, customers may abandon their carts, losing sales.
There is a direct correlation between page load time and conversions. Every second counts: Portant’s experiment revealed that conversion rates drop by 4.42% for every second of delay in load time in the first five seconds.
Slow load times also affect search engine rankings, impacting your ability to be discovered by new customers. A new platform can provide the speed and reliability needed to improve the user experience.