4. How to make a Newsletter?

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The first step in creating an email newsletter is to determine our goals . To do this, we can ask ourselves certain questions that will help us achieve them:

Is your newsletter intended to convert customers or just keep your brand top of mind?
Do you want your customers to see the new products you have launched?
Do you want them to read your new blog posts?
Or do you simply want to let your customers know that you care about them and strengthen your bond?
With our objectives already determined, we will have a clear understanding of the type of content our Newsletter should include. From there, we can take into account our segmentation and the delivery time we would like it to have.

We can now start creating the luxembourg phone number list for our newsletter. To do this, we recommend that you use some guidelines to always follow the same path and not forget the objectives set previously. When creating content, we can use an email template that adapts to our brand, we will use the corporate colors and include our logo.

Finally, it is very important that we build a high quality mailing list and use our subscriber list .

When creating our newsletter, there are many tools that will help us create a template and deliver the final product to our subscribers.

Some of the most popular tools are:

Mailchimp.
Pardot.
Marketo.
ActiveCampaign.
Campaign Monitor.
5. Tips to make your Newsletter work

Once we have seen what it is, what it is used for and how to create it, it is time to remember those small details that can make the difference between a good Newsletter or a Newsletter that ends up in the Spam folder.

Below are some key tips to keep in mind if you want to create a good Newsletter:

Contacts: It is clear that without contacts there is no Newsletter. For it to work, we recommend that you have a wide network of contacts and that it is active. The larger and more receptive it is, the more likely we are to achieve our objectives.
CTA: This is known as the button that creates the call to action. We must make sure that it is placed in a place where it will catch the attention of customers so that they can click on it. It has to stand out and be very visual so that it attracts us.
Be creative: Yes, design matters. The recipient has other newsletters, but we want them to see ours, so we won't include the same things as everyone else, we'll go beyond the typical. Dare to use storytelling and generate more attraction!
Quality: Users who receive our Newsletter should feel privileged to be able to receive it. We have to create quality content, convince people that we are the best, but do so with facts.
Strategy: For all this to work, we must have a prior plan to follow. To do this, we can define our target, create a design that will be attractive, choose the date and time that best suits it and try to make everything as personalized as possible.