What are the benefits of Marketing Automation?

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For example, Google has integrated the review system into the My Business cards , even Facebook allows users to review a page. Some research has revealed that 67.7% of users are influenced by online reviews during the purchasing process. We must also not forget that the average buyer has added a new fundamental phase to their decision-making process, the zero moment of truth or ZMOT , in which they thoroughly inform themselves before proceeding with the purchase.

It is precisely in this very important phase that people are advertising data even more sensitive to the power of reviews . Furthermore, if you try to do an online search, you will notice how Google highlights some of them on the results page, showing the classic stars (defined as rich snippets in technical jargon) and the average user rating.


Needless to say, those sites receive many more clicks than the others that do not have them. How to get reviews + some concrete examples Okay, so we've made it clear that reviews are important, but how can you actually get people to review your product or service? As much as everyone loves reading reviews, they're not always willing to take the time to leave one.