Errors still happen even though we know the importance of redirects. So I want to talk about why really quickly.
Unclear ownership is something that can happen, especially if you're on a scrappier team, a smaller team and maybe you don't handle these things often enough to have a defined process for it. I've been in situations where I assumed the tech was going to do this, and the tech assumed the project assistant was going to do this.
We point fingers at each other with no clear ownership, cambodia number data and then the ball drops because no one knows whose responsibility it is. So just make sure you designate someone to do it and they know and you know that person is going to handle it.
Deadlines
Another thing is deadlines. Internal and external deadlines can affect this. So an example that I often encounter is a client will say, "Hey, we really need to get this project done by next Monday because we're launching another initiative. We're doing a TV commercial, and our domain is going to be listed on the TV commercial. So I'd really like to get these things wrapped up by the time those commercials go live."
So that kind of external deadline can affect how quickly we have to work. A lot of times it just gets left out of the way because it's not something that's .
Unclear ownership
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