04 – Planning and strategy

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One of the advantages of hiring an agency is the support you receive, where you can measure and qualify which strategies and actions are really having an effect on your business, thus optimizing your investment becomes much more effective.

One of the characteristics to be analyzed is the company's commitment to its brand. We must always work with numbers proven through market research. The promises made at the time of signing the contract must be fulfilled.



Remember that when the “alms el salvador phone number list are too much, even the saint becomes suspicious”, that is, if someone comes to you presenting spectacular numbers and promising you a thousand wonders, it does not necessarily mean it is a lie, but, question and always try to inform yourself to avoid falling into a scam.


When we talk about digital marketing, we cannot leave out planning and the best strategy to achieve the desired objectives.

Digital marketing planning is done in several stages; Before starting a campaign, you need to know who your target audience is, what their main pain points and aspirations are, how they behave on the internet, what their main interests are, what types of media they access and most enjoy spending time on, and so on.



You can obtain this information through research and information provided by web platforms. Planning is the main factor in creating a successful strategy. This way, you can see where you are and chart the most assertive path to where you want to go.



With a team that has market expertise, finding the ideal solution for the problems your company is facing is much easier than executing all the actions I mentioned above. As you can see, it is not an easy process and for anyone, it requires a lot of patience and experience to collect and filter the information.



Only after planning is done will the team outline the best strategies to achieve the objective proposed by the client. This stage is where the main media channels that will be used together with the material that will be produced by the agency will be selected, such as: publications, rich materials, social media management, driven by Google Adwords or Facebook Ads.



When we talk about digital marketing, we are talking about endless possibilities. Therefore, choosing the one that best suits your needs is one of the most important tasks throughout the entire process. Check out what can be done on the internet to boost your company's sales by hiring a digital marketing agency.



What are the digital marketing strategies?


Content marketing: As the name suggests, content marketing focuses on information that is relevant to the public. This can be done through text articles, videos, social media profiles, and much more.



Newsletter: If you work with a blog, it is essential to have a newsletter, which is nothing more than a newsletter with the latest news posted on your blog, being an excellent opportunity to interact and relate to your customers.



Social Networks: Increasingly popular, social networks are now a great tool for disseminating content and building relationships with customers. They are a fast and effective means of communication and are widely adopted by the public. You just need to know which social networks they are on and which will be most effective for your business.


Landing page: If you offer rich content or some type of service, landing pages are a great way to offer your product or service and at the same time obtain relevant information for the individual who is consuming your services.



This way, you can use marketing automation platforms, segment the leads in your base and create much more effective campaigns according to the needs of each group.